Clarify: Your Big Picture Business Kit

Available at a discount for pre-order - content will not be released until October

I've learnt so much about running an online business since I started in 2008 - and one of the biggest lessons is that it's important to take a step back and work on rather than in the business.

Stepping back is what allows you to focus on your big vision, to fall back in love with what you do, to serve the right people and, importantly, to make sure you're getting well paid for it.

In this kit & guide, I walk you through all stages of my clarity & planning system that I've been working on since I started.

My Story…

I started freelancing back in 2008 when I couldn’t get a job out of university. Within a few years, I was managing a team of writers and selling content on a bigger scale.

But I quickly realised that I was spending more time on admin than I was thinking about the bigger picture. This is when I started to get really smart about planning, and started to have regular “business meetings” with myself!

I’d go to London, find a spot in the South Bank Centre or a coffee shop, and get working on the bigger vision for my business (and I'd usually add a nice lunch and a bit of sightseeing into the day, too!). I considered what I liked about my business, what I could outsource, what I no longer wanted to be doing, and how I wanted to grow.

It was this planning that led to massively growing my income and using that to pay for my wedding and put a deposit on a house. But it also created time for what mattered in my life. In 2016 I took hours off most weekdays to train for a marathon, and in 2017 I successfully planned my own 5 month maternity leave for early 2018. Now, having a solid plan is crucial with a baby in tow!

I did this by going through the numbers, asking myself crucial questions, analysing the tasks I loved and didn’t love, using tools, systems and outsourcing to work less, and making sure I checked in with myself on a regular basis… which this planning kit is all about!

Clarify is for you if…

• You are caught up in the admin and busy work of your business - and that’s not where you want to be.
• You’re not even sure about the current state of your business, so you’re unsure how to grow it.
• You want to focus on growth and impact without sacrificing your values or hustling to get there.
• You’re feeling fed up or burnt out with some aspect of your work.
• You want a flexible plan that you can mould around your individual needs and values.
• You’re not a fan of traditional business plans but you know you need to be more intentional about what you do.
• You're a heart-led business owner but you're not afraid to get practical and do the work.
• You want to work smarter, not harder.

What is a “Business Meeting with Yourself”

Having a business meeting with yourself is what gives you the chance to step back, see the bigger picture, connect with why you’re doing this in the first place and plan for growth.

It is not the same as a business plan!

It’s a period of time you intentionally set aside (like a morning every quarter) where you work on the big things that determine how you spend your day-to-day, who you serve and what you earn.

In short, it’s a way to ensure your business is as simple & joyful as possible, without sacrificing your income.

What’s Covered?

1) Your Core Values & Your Mission

I believe our businesses can be completely moulded around our values, so in this section you’ll get clear on what they are, why they matter, and what your wider mission is for your business.

2) Your Numbers

It’s time to get clear about where you’ve come from, and what’s currently going on with your finances. This module covers income, profit, expenses and financial support systems.

3) Your Content & Products

Here’s where you’ll get clear about how all your content, products and visibility is working for you, and you’ll make sure it’s all in line with your big vision and values.

4) Your Daily Experience & Systems

How you feel about your daily work adds up to how you feel about your business as a whole, so in this module you’ll look at your ideal day, your boundaries, and how to simplify tasks you do on a regular business - leaving you more room for the big picture stuff.

5) Your Ideal Client

If you’re not serving the right people, then you’re reducing your impact. This module is all about getting clear on who you’re serving, who you want to serve, and how to go about it.

6) Your Big Picture Vision & Goals

This is where we set goals for the next few weeks, months or years. Being clear on your goals can increase your impact, increase your earnings and keep you focused on what matters to you.

…and Underlying it All: How You Feel About What You Do

What Do You Get?

This is a very practical guide that includes everything you need to help your business meeting go as smoothly as possible. You’ll get:

Text guidance & examples from me: for each step you’ll get a text lesson going into detail about what it means, why it’s important, and examples from my own online business over the last 10 years.

Video overview: You'll also get a video of me going over the broad concepts of the big picture business kit.

Printable PDF worksheets for all of the steps: Every step includes several printable worksheets to make it easy to get to the bottom of what you need to know. You can print these out or make notes on your computer if that’s what you prefer.

Exercises to help you uncover your feelings: this isn’t just about numbers, goals and plans, it’s also completely about how you feel about everything you’re doing. So I’ve included a number of exercises, questions and journalling spaces throughout to help you get clear on this.

The tools you need to get out of the every day admin and work on the big vision of your business: Any time you feel like you’re not working in your zone of genius when it comes to your business, you can come back to this kit to put your mind back onto the bigger picture.

A regular plan for checking in: Once you’ve gone through the entire process, you’ll also be able to develop a regular plan for checking in. To make this as easy as possible, you’ll get suggestions on which exercises can be done quarterly, and which can be saved for a yearly meeting.

Lifetime access & updates: This is the first time I’ve ever run this program, so I’ll be happy to hear your feedback and extra topic requests as you go through the plan. When I update the content in future, you’ll get lifetime access for as long as I keep the program running.